Workshop Preparation for SIAL 2018

Dalam rangka persiapan Pameran SIAL Paris yang akan diselenggarakan pada tanggal 20-25 Oktober 2018, bersama ini Kementerian Perindustrian bermaksud menyelenggarakan Kegiatan Effective Trade Fair Participation Workshop yang akan dilaksanakan pada:

Hari, Tanggal : Rabu-Kamis, 25-26 Juli 2018
Waktu : 08.30 – selesai
Tempat
Agenda
:
:
Ruang Papua, Lt. 16, Gedung Kementerian Perindustrian

Jl. Jend. Gatot Subroto Kav. 52-53, Jakarta Selatan

1. Pembahasan Persiapan SIAL Paris 2018* )

2. Effective Trade Fair Participation Workshop

  (mohon dapat merujuk pada agenda lengkap di bawah ini)

 

AGENDA RAPAT PERSIAPAN SIAL PARIS 2018 & EFFECTIVE TRADE FAIR PARTICIPATION WORKSHOP
SIAL PARIS 2018
JAKARTA, RABU – KAMIS, 25-26 JULI 2018
Tanggal Waktu Kegiatan Keterangan
25-Jul-18 09.00 – 12.00 Technical Meeting Persiapan I: Keikutsertaan pada Pameran SIAL Paris 2018 1. Participants need to prepare their goals and tagline
2. Participants need to bring their products and packaging samples
3. Participants need to bring softcopy and print their company logo, company name and photos of products
4. Participants need to bring their promotion material (namecard, brochure, catalogue, product sheet, price list, poster, etc.)
5. Participants will define draft of their own strategy at the end of workshop
13.00 -16.00 1. Program overview
2. Participants’ overview
3. European food market overview
4. About SIAL 2018 (visitor types, role of side-events, current trends in food industry)
26-Jul-18 08.00-08.30 Registration
08.30-10.30 1. Developing a trade show strategy: what, how and with which ambitions? How to stand out with a message and a visual?
• Market research
• Setting specific individual company goals, USP  and tagline
• Products and packaging selection
• Booth display
10.30-12.00 2. Understanding trade show visitors and their agenda: how to identify visitor needs – how to engage and interact with visitors – follow-up of contacts
• Before the show
• During the show
• After the show
13.00-14.30 3. Integrating social media in trade show participation: what can I do to reach out to potential visitors ?
• Online promotion strategy
• Promotional Material
14.30-16.00 4. Effective stand behavior: do’s & dont’s at the booth – how to get the most out of my presence at the booth?
• Stand behavior & motivational issues
• Dealing with cultural differences
5. Tips and Tricks

   

Adapun acara ini dimaksudkan untuk meningkatkan kapasitas pelaku industri terkait keikutsertaan di pameran internasional agar Paviliun Indonesia dapat lebih efektif dan efisien.

Silahkan melakukan regitrasi online dibawah ini.

 


Leave a Reply

17 + eighteen =